Our Work

Real databases. Real revenue.

More than 32,000 dormant leads worked, plus 20,000 tailored emails to lapsed buyers. Every one of these was a database its owner had already written off. Each project below is a lead reactivation campaign we ran end to end — the list, the messaging, and every reply.

Every project here started the same way: an export from a CRM, a spreadsheet, or a booking system, handed over by a business that had stopped expecting anything from it. Our database reactivation service exists to reactivate old leads at that scale, and to reactivate dormant database records that were never realistically going to be worked by hand.

Three of the published case studies are property lead reactivation work — cash buying, estate agency and property investment. The fourth is e-commerce lead re-engagement with lapsed buyers. All of them are lead reactivation UK campaigns, and the figures on each card are the ones the client saw.

The four channels these campaigns run on — voice is currently in pilot:
sms lead reactivationwhatsapp lead reactivationemail lead re-engagementai voice agent
SmoothSale
SmoothSale

AI Lead Reactivation & Buyer Qualification

15% of 12,000 dormant leads reactivated — plus bespoke work reviving seller enquiries and speeding up buyer qualification.

12,000
Dormant leads targeted
15%
Reactivated
12hrs
Saved per week
View case study →
Maine Estates
Maine Estates

SMS & WhatsApp AI Lead Reactivation

12% of 5,000+ dormant leads converted to booked meetings — without a single manual follow-up.

5,000+
Dormant leads targeted
12%
Conversion to meetings
0
Manual follow-ups
View case study →
Elite Residential Investment
Elite Residential Investment

SMS & WhatsApp AI Lead Reactivation

9% of 15,000+ dormant leads converted to booked meetings — without a single manual follow-up.

15,000+
Dormant leads targeted
9%
Conversion to meetings
0
Manual follow-ups
View case study →
Crush Organics
Crush Organics

Email Reactivation for Lapsed Buyers

Lapsed customers brought back into active buying with a bespoke email campaign built around what they had already purchased.

Re-engaged
Lapsed past buyers
20,000
Tailored emails sent
Bespoke
Campaign build
View case study →
All sectors

AI Voice Reactivation

Adding an outbound AI voice agent to the reactivation stack, calling phone-consented dormant leads to book appointments by conversation. Built to scale to thousands of conversations per day. Results published on completion.

Leads called
Appointments booked
Conversations per day
Now in pilot
Legal & Finance

AI Client Intake & Document Automation

Case study coming soon.

Hours saved
Documents automated
Client satisfaction
Coming soon

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