About OnCue

We revive the leads everyone else gave up on.

One system, four channels, one job: turning the dormant leads already sitting in your database into booked appointments.

Why we only do reactivation

Every business we spoke to had the same thing sitting in the background: thousands of old enquiries and past customers nobody had contacted in years. People who had once raised their hand, been quoted, gone quiet, and then been quietly written off. Meanwhile the same business was spending more every month to buy strangers who had never heard of them.

OnCue was built to work that list. One revival system across SMS, WhatsApp, email and voice, launched in days rather than months, that treats a dormant lead like someone who once trusted you rather than a name on a blast. It is the only thing we do.

If you want the mechanics rather than the philosophy, here is how the revival system works, step by step.

The founders

Meet the team

Headshot of Lior Sarussi, Co-founder of OnCue AI

Lior Sarussi

Co-founder

Lior leads the revival system and client delivery. He has spent his career building software for fast-moving businesses, and now spends it working out why a lead went cold and what gets them to reply.

Headshot of Jamie Shuell, Co-founder of OnCue AI

Jamie Shuell

Co-founder

Jamie drives strategy and client relationships. He brings deep experience in understanding what a business is really sitting on, and making sure a campaign is judged on booked meetings rather than messages sent.

One system. Four channels.

Every dormant lead gets worked across the channels you already hold details for — until they book, or until they tell us to stop.

💬

SMS

The fastest way back into a cold lead's attention, personalised around why they went quiet

🟢

WhatsApp

Where the replies actually happen — conversational follow-up that reads like a person

📧

Email

For the leads who never answer their phone, sequenced around their original enquiry

🎙️

Voice

AI phone agents that call the leads worth calling and book the meeting there and then

32,000+
Dormant leads revived
9–12%
Converted to booked meetings
4
Channels, one system
Days
To launch, not months

The campaigns behind those numbers are written up in our lead reactivation case studies.