Legal
Privacy Policy
Last updated: April 2025
1. Who We Are
OnCue AI Ltd ("OnCue", "we", "us", "our") is a company registered in England and Wales. We provide AI lead reactivation services to businesses, reviving dormant leads and past customers held in their own databases. Our registered email address for data matters is lior@oncueai.net.
2. What Information We Collect
We collect information you provide when using our reactivation estimator, including: the approximate size of your dormant lead list, where that list is stored, how long since those leads were last contacted, your average customer or deal value, which contact channels you hold details for, your industry, and your name, email address and phone number when you request a callback.
Where we go on to run a reactivation campaign for you, we also process the contact data you supply for the leads on your list. For that data you remain the data controller and we act as your processor, under a separate agreement.
We also collect standard website usage data (pages visited, browser type, approximate location) via analytics tools. We do not use cookies for advertising purposes.
3. How We Use Your Information
We use the information you provide to:
• Estimate the revenue sitting dormant in your database
• Recommend the reactivation channels suited to your list
• Follow up on your enquiry by phone or email
• Improve the accuracy of our estimator
• Communicate with you about your campaign
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Third-Party Services
We use the following third-party services to operate our platform:
• Anthropic , to generate your reactivation opportunity summary (the answers you give the estimator are processed by Anthropic's API)
• Airtable , to store lead and enquiry data
• Resend , to send confirmation and notification emails
• Twilio , to send confirmation and notification SMS
• Vercel , to host this website
Each of these providers operates under their own privacy policies and data processing agreements with us.
5. Data Retention
We retain your personal data for as long as necessary to fulfil the purpose for which it was collected. Enquiry data is typically retained for 3 years. You can request deletion of your data at any time by emailing lior@oncueai.net.
6. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
• Access the personal data we hold about you
• Correct inaccurate personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing
• Data portability
To exercise any of these rights, please email lior@oncueai.net. We will respond within 30 days.
7. Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Data is transmitted over HTTPS and stored with access controls in place.
No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Cookies
We use two categories of cookies. Essential cookies are required for the site to function and cannot be disabled. Analytics cookies help us understand how visitors use our site — these are only set if you click 'Accept all' on our cookie banner. You can change your preference at any time by clearing your browser cookies and revisiting the site.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the bottom of this page. Continued use of our services after changes constitutes acceptance of the revised policy.
If you have any questions about this Privacy Policy, please contact us at lior@oncueai.net.