A database reactivation service for the leads you already paid for.

Almost every business we speak to has the same thing in the background. Thousands of old enquiries and past customers, each one acquired at real cost, none of them contacted in years. They were chased for a fortnight, they did not convert, and the team moved on to the leads that came in this week. Meanwhile the same business keeps paying to reach strangers who have never heard of it.

The reason is rarely laziness. Working a list of five thousand dormant contacts properly means writing to each segment differently, following up across more than one channel, and handling every reply — including the ones that arrive at nine in the evening. That is not a job a sales team can absorb alongside live enquiries, so the file sits untouched and quietly loses value each month.

A database reactivation service exists to do exactly that job. Not to replace your lead generation, and not to sell you a new source of leads, but to work the asset you already own before you spend again.

How our database reactivation service works

Coverage is the point. Every record gets worked on whichever channels you actually hold details for, in the order most likely to get a reply from that particular contact.

What a lead reactivation campaign looks like

Across the campaigns we have run to date, more than 32,000 dormant leads have been revived, with 9 to 12 per cent converting into booked meetings. That range moves with the age of the file and the size of the offer, which is why we audit before quoting rather than after.

The detail matters more than the average. Each campaign we have written up covers the state of the list we were given, what we changed about the approach, and what came back — including a property cash-buying firm whose file had gone cold, two estate agencies, and an e-commerce retailer reactivating lapsed buyers.

Rather than take the numbers on trust, read the full lead reactivation case studies and judge the work on the detail. If you want the mechanics of the underlying system instead, that is set out on how it works, and the reasoning behind doing only this is on why OnCue.

How old can the records be?

Older than most people expect. We have worked files untouched for three years. Age matters less than original intent — somebody who once asked about your service usually still has the problem that made them ask. Records from the last 6 to 24 months tend to respond best, but colder data still books meetings.

Is this different from an email blast to the same list?

Substantially. A blast is one message to everybody on one channel, judged on opens. A database reactivation service segments the file by why each group went quiet, writes to each group differently, moves across four channels as people fail to respond, and is judged on appointments booked. The list is the only thing the two approaches have in common.

What about GDPR and opt-outs?

These are your own past enquiries and customers, not bought data, which is the basis on which the campaign runs. Every message carries a way out, opt-outs are honoured on the first request across all four channels simultaneously, and suppressed contacts are never re-entered into a later campaign.

How long before anything happens?

Days rather than months. There is no software to install and no integration project to complete first — you export the file and we work from it. A campaign is typically live inside a week of receiving the list, and first bookings usually land in the same week it starts.

What do you need from my team?

The export, your calendar availability, and a short brief on what counts as a good appointment. After that the work is ours. No one on your side writes messages, answers replies, or books anything in.